Should I Address My Cover Letter to a Specific Person or Use “Hiring Manager”?

I’m applying for a hospitality position and want to make a strong impression.

While reviewing the online application, I noticed a list of senior managers at the company. Initially, I planned to use the generic greeting “Dear Hiring Manager,” but I’m considering addressing it directly to one of the senior managers listed.

I’m concerned, however, that the person I choose may not actually review my application.

What’s your advice on this? Do you have a preference for addressing cover letters directly to a specific individual or using a general title?