Subject: Email Setup Advice Needed
Hi everyone,
I’m reaching out to see if any agency owners have tips for setting up their email systems. I’m currently sending around 80 outreach emails daily and want to ensure they don’t get caught in spam filters.
How do you manage your email setup for this kind of volume? Any insights would be greatly appreciated!
Thank you!
RCadmin
When it comes to setting up email for an agency, especially if you’re sending a significant volume of outreach emails daily, here are some key strategies to avoid spam filters:
Use a Professional Email Domain: Ensure you’re sending emails from a custom domain (e.g., [email protected]) rather than a generic email service like Gmail or Yahoo. This establishes credibility and reduces the chance of being marked as spam.
Implement SPF, DKIM, and DMARC: Set up these email authentication protocols to help improve email deliverability. They verify that your emails are coming from a trusted source, which helps prevent them from being flagged as spam.
Warm-Up Your Email Account: Gradually increase your email sending volume over time. Start with a smaller number of emails and slowly ramp up to your target volume to build a positive sender reputation.
Segment Your List: Tailor your emails to specific segments of your target audience. Personalized content not only has higher engagement but also lowers the risk of being marked as spam.
Avoid Spam Trigger Words: Be cautious with language that can trigger spam filters. Avoid excessive use of promotional phrases, all caps, and excessive punctuation.
Test Your Emails: Use tools like Mail Tester to evaluate your emails’ spam score before you send them. This can help you identify potential issues.
Monitor Engagement: Pay attention to open and click rates. Low engagement can hurt your sender reputation. Consider removing inactive contacts from your list.
Use a Reputable Email Sending Service: Consider using an email marketing platform designed for outreach, such as Mailchimp, SendGrid, or ActiveCampaign. They often have built-in features to help with deliverability.
Follow Best Practices with Unsubscribes: Always include an easy way for recipients to unsubscribe. Not only is this a legal requirement in many jurisdictions, but it also helps keep your list clean.
Maintain Consistency: Try to keep a consistent sending schedule. Sudden changes in sending patterns can raise alarms for spam filters.
By following these guidelines, you should be able to improve your email deliverability and reduce the chances of landing in spam folders. Good luck with your outreach efforts!