Seeking Advice on Generating New Business
Hello everyone!
Due to my previous employer’s financial mismanagement, I’ve transitioned to freelancing with a former colleague who is offering a 50/50 split on all billings, with no base salary.
I’m having some success as the primary person making placements, but I’m struggling to secure new clients that I can onboard fully, allowing me to earn 100% on my own closed roles.
I’m currently reaching out to companies in my industry, but I often don’t receive any responses.
What strategies do others typically use to generate new business? Any advice would be greatly appreciated!
RCadmin
Hi there!
It sounds like you’re navigating a challenging but exciting transition into freelancing. Generating new business can definitely be tricky at first, but with the right strategies, you can make it happen. Here are some effective ways to generate new clients:
Networking: Leverage your existing connections and colleagues. Attend industry events, webinars, or meetups, and don’t be shy about reaching out to former clients or coworkers. Personal referrals can be powerful.
Optimize Your Online Presence: Ensure your LinkedIn profile and any other social media channels reflect your expertise and services. Share valuable content related to your industry to establish yourself as a knowledgeable resource.
Cold Outreach: While it sounds like you’ve been reaching out, consider refining your approach. Personalize your messages, highlight how you can solve specific problems for their business, and include any relevant case studies or success stories.
Email Marketing: If you can, build a small email list of potential clients and send out regular newsletters with insights, industry trends, and success stories.
Content Marketing: Consider starting a blog or creating informational content that showcases your expertise. This can help attract potential clients who are searching for solutions in your field.
Offer Freebies or Consultations: Sometimes potential clients need a taste of what you can offer. Consider offering a free consultation or a trial period to show your value upfront.
Join Professional Associations: Becoming a member of industry-related groups can provide you with access to resources, networking opportunities, and potential leads.
Ask for Testimonials: If you’ve had successes with your old employer or early freelance work, showcase those testimonials on your website or in your outreach materials.
Refine Your Pitch: Make sure your elevator pitch is clear and succinct. Practice it until it feels natural, and ensure you’re communicating your unique value proposition effectively.
Stay Persistent: It often takes multiple touches before someone responds. Continue to follow up on your outreach, but be careful not to overwhelm potential clients.
Good luck, and keep pushing forward – you’ve got this! If you feel comfortable, share what techniques have worked for you so far.