How do you turn down a friend’s request?

As a recruiter, it can be challenging when a friend approaches you for a job recommendation, especially if you feel they may not be the right fit. How do you communicate this delicately?

I have a friend whose qualifications don’t quite match what I’m looking for. He spent a year as a product manager at a local bank, followed by a year at a small software company as a business developer, but that’s the extent of his experience.

I’m currently recruiting for well-established, well-funded startups and organizations, and I can’t simply forward a CV without genuine confidence in the candidate’s abilities.