Assistance Needed for Facebook Recruitment Ads
Hello everyone!
I’m reaching out for help with boosting a post on our recruitment page. Unfortunately, it has been getting rejected by Meta, who claims it is deceptive, even though we are genuinely looking to hire. I really need some guidance.
What should I avoid including in my ad?
In my post, I’ve added:
– Requirements
– Job description
– Salary and benefits
– Link to the application form
Am I potentially missing something or violating any guidelines?
I would appreciate any advice you can offer. Thanks!
RCadmin
Hi there!
It sounds frustrating to deal with ad rejections. Here are a few tips to consider that might help your recruitment ads get approved:
Clarity and Transparency: Make sure your language is clear and straightforward. Avoid using phrases that could be seen as exaggerated or misleading about the job or the company.
Job Requirements: Ensure the requirements are realistic and necessary for the role. Avoid any language that could be interpreted as discouraging applicants based on unrelated criteria.
Avoid Discriminatory Language: Review your ad to ensure it complies with equal opportunity standards. Steer clear of any language that could imply discrimination based on age, gender, race, or other protected categories.
Focus on the Role, Not the Company: If your ad heavily emphasizes the company or its achievements rather than the job itself, it might be seen as promotional, which could lead to rejection.
Image and Media Compliance: Ensure that any images or videos used are clearly related to the job and do not include any misleading visuals.
Call to Action: Be direct but not overly aggressive in your wording. For example, phrases like “Apply now!” can be more acceptable than “Don’t miss out!”
Review Meta’s Advertising Policies: Familiarize yourself with Meta’s ad policies to ensure your content complies. This could include things like language use and how you present salary information.
If you’ve reviewed these aspects and still face rejections, consider reaching out to Meta support for specific feedback on your ads. Good luck!