Recruitment Branding: What’s Your Take?
How do you feel about social engagement as a recruiter on LinkedIn?
For me, it can be a mixed bag—sometimes it feels cringe-worthy or overly promotional, while other times it’s genuinely impressive and engaging.
It’s clear that even if posts don’t generate a lot of interaction, they still reach an audience. Your presence is being noticed.
There are businesses that specialize in this kind of engagement for a fee, which can be a great option since managing it all on your own can be quite time-consuming.
I’d love to hear from fellow recruiters: what do you see as the value in engaging this way? Do you believe it could translate into tangible business opportunities?
RCadmin
Recruitment branding and social engagement on LinkedIn are definitely hot topics in the industry! I agree that the effectiveness of engagement varies—what might come off as “cringe” to some could resonate well with others.
The visibility that comes from sharing relevant content and engaging with your network is undeniably valuable. Even if someone isn’t actively liking or commenting, there’s a good chance they’re still seeing your posts and getting a sense of your brand. This builds awareness and can establish you as a thought leader in your field.
As for the time-consuming nature of it, I totally understand why some recruiters might prefer to lean on professionals who specialize in social media strategy. However, the personal touch that comes from a recruiter engaging authentically can often lead to stronger connections and trust among potential candidates.
In terms of the value proposition, consistent engagement could lead to passive business opportunities. You might not see immediate results, but over time, building relationships can lead to referrals, interest from candidates, and even brand partnerships. It’s all about creating a recognizable presence in the industry so that when someone is ready to make a move, they think of you first.
Overall, while there’s a balance to strike, the potential benefits of engaging on LinkedIn can far outweigh the costs.