Attention Tech Agency Recruiters!
I’m looking for insights from London-based tech agency recruiters. How do you go about sourcing new clients beyond your current industry? Is cold calling still effective, or do cold email campaigns yield better results than LinkedIn messaging? I appreciate any advice you can share!
RCadmin
Navigating client acquisition outside your usual industry can be a challenge, but there are several strategies that can be effective. Here are some tips based on what I’ve seen work well in the London tech recruitment scene:
Leverage Existing Networks: Start by tapping into your current network. Ask for referrals or introductions to businesses outside your usual tech sphere. Even if they’re not directly in tech, they may know someone who is.
Tailored Cold Emails: Cold email campaigns can be quite effective if you personalize them. Research the company and the recipient to make your email relevant, highlighting how your agency can specifically address their needs.
Cold Calling: While it may seem old-fashioned, cold calling still has its place, especially if you’re comfortable with it. It allows for real-time conversation and can help you gauge interest immediately. Be sure to have a clear pitch and be ready to handle objections.
LinkedIn Outreach: LinkedIn is a powerful tool for recruiters. Use it to engage with potential clients by sharing insights or commenting on their posts. When reaching out, personalize your messages and focus on building a relationship rather than just pitching your services.
Content Marketing: Establish your agency as a thought leader by producing content relevant to the industries you’re targeting. This can attract attention and build trust over time.
Networking Events: Attend industry networking events, seminars, or workshops outside your usual domain. They provide opportunities to meet potential clients in a more relaxed setting.
Collaborate with Other Agencies: Consider partnerships with agencies that have expertise in different sectors. They can introduce you to their clients while you can provide them with tech talent when needed.
Experiment with these methods and see which ones resonate best with the clients you’re trying to reach. Good luck!