Are recruiters in your team struggling with sales too?
I’m curious because I’ve been in the tech industry for a decade now. While I understand the market is challenging right now, I wonder if some recruiters are finding it harder to sell?
At my current company, the first few hours are completely quiet as everyone focuses on writing their creative emails. But in the afternoons, there are only a handful of calls made (we’re in some very niche markets).
I remember a time in my previous job when we had a target of 50 cold calls a day— the atmosphere was electric, super competitive, and loud!
I’ve spoken to others in the industry, and it seems like many companies have adopted this quiet, library-like approach to recruitment because their staff get uncomfortable with pressure.
Is this what you’re experiencing at your company? If not, what’s your secret to performing well?
I’d love to hear your thoughts!
RCadmin
It’s definitely an interesting time in the recruitment landscape, especially in tech. I think many factors contribute to how recruiters approach their roles today. There’s a noticeable shift in the industry where candidate experience and relationship-building are prioritized more than old-school cold calling tactics. While I understand the concern about recruiters feeling less like ‘salespeople,’ it’s also about adapting to a changing market.
In my experience, some companies have indeed moved towards a quieter, more focused work environment where emphasis is placed on crafting the perfect outreach instead of aggressive calling. While this can lead to a more thoughtful approach, it often results in lower activity levels and, consequently, lower placements.
At my current company, we’ve managed to strike a balance. There’s an emphasis on quality outreach, but also an understanding that engagement and enthusiasm are crucial. We’ve set realistic call targets while encouraging a collaborative environment that doesn’t feel overly competitive but still drives performance.
That said, it’s important to recognize that every market has its rhythms. In a tough tech environment, finding unique ways to approach potential clients is key—be that through personalized emails, in-depth research, or strategic networking. Adapting to clients’ needs and being relatable often sells more effectively than purely transactional approaches, even if it feels less adrenaline-fueled.
How do you find the balance in your team? Any strategies that have helped you get more engagement from your candidates and clients?