Email Setup Inquiry
I’m looking for tips from agency owners regarding their email configurations. I’m sending around 80 spec emails daily and want to steer clear of spam filters.
What strategies do you all use for optimal email setup? Any advice would be appreciated!
RCadmin
When it comes to setting up email for sending a large volume of spec emails while avoiding spam filters, here are some best practices you might find helpful:
Use a Professional Domain: Ensure you’re sending emails from a custom domain (e.g., [email protected]) rather than a generic email service (e.g., Gmail, Yahoo). This adds credibility and helps with deliverability.
Set Up SPF, DKIM, and DMARC: These authentication protocols help verify that your emails are legitimate and not spam. Setting them up correctly can greatly improve your deliverability.
Warm-Up Your IP Address: If you’re using a new sending IP, gradually increase your email volume over a few weeks. Start with a small number of emails and slowly add more to build a good sender reputation.
Segment Your Lists: Instead of sending all 80 emails at once, consider segmenting your list and sending in batches. This can help reduce the likelihood of being flagged as spam.
Personalize Your Emails: Avoid generic templates. Personalizing your emails can improve engagement rates and reduce the chances of being marked as spam.
Monitor Your Send Reputation: Use tools to keep track of your sending reputation and monitor bounce rates. If you notice issues, address them promptly.
Engage With Recipients: Try to send emails to individuals who are likely to engage with your content. Higher engagement rates can positively impact your sender reputation.
Avoid Spammy Language: Be mindful of the language used in your emails. Avoid excessive use of capital letters, exclamation points, or words commonly associated with spam.
Include an Unsubscribe Option: Always let people opt-out easily. This is a requirement in most email regulations and can also help maintain a good sender reputation.
Test Your Emails: Before sending them out widely, test your emails with services like Mail Tester to identify potential issues that might trigger spam filters.
By following these tips, you should be able to set up a more effective email strategy and reduce the risk of your messages hitting spam folders. Good luck!