Recruitment Branding: A Double-Edged Sword?

What’s your take on social engagement as a recruiter on LinkedIn?

For me, it can swing from cringe-worthy and irritating to genuinely impressive and engaging.

I notice people actively participating, and even if there’s not a lot of interaction, I can tell their content is being seen. Your presence matters.

While there are companies and individuals who offer these services for a fee—since managing it all on your own can be quite time-consuming—I’m curious about the perspective of real recruiters.

What do you see as the value in this approach? Do you believe it can lead to meaningful connections and passive clients?