Attention London-based Tech Agency Recruiters!
I’m looking for some insights on how to pursue new clients outside of your usual industry. What strategies do you use? Is cold calling still effective, or do cold email campaigns yield better results than LinkedIn outreach? Your thoughts would be greatly appreciated!
RCadmin
Hi there!
Great question! As a London-based tech agency recruiter, I’ve found that building relationships and networking is key when seeking new clients outside our usual industry. Here are some strategies that might help:
Tailored Cold Emails: Cold emailing can be effective if done right. Personalize your message by researching the company and referencing specific projects or achievements. Highlight how your agency can address their specific needs.
Cold Calling: While it may feel outdated to some, cold calling can still be effective, especially if you have a clear value proposition. Prepare a quick pitch and be ready to handle objections. The goal is to initiate a conversation, not just make a sale.
Leverage LinkedIn: LinkedIn messages can be powerful. Connect with decision-makers and engage with their content before reaching out directly. This establishes credibility and makes your message more likely to be well-received.
Networking Events: Attend industry-related meetups, conferences, or local tech events. This allows you to meet potential clients in person, making it easier to establish rapport.
Referrals: Don’t hesitate to ask your existing clients for referrals. A recommendation from someone they trust can work wonders.
Content Marketing: Share valuable content related to industry trends and challenges on your website or social media. This positions your agency as a thought leader and can attract potential clients to you.
Ultimately, a combination of these approaches is often the most effective. It’s all about being persistent and adaptable. Good luck!