What should I do?
I joined a company with the aim of expanding our renewable energy business into the U.S. market. However, after six months in my role as VP, I feel like I’ve hit a brick wall. I’m struggling to connect with new clients, and our billings have only reached $110k during my time here.
I’m feeling a bit overwhelmed and I really want to meet my employer’s expectations. What are my options?
RCadmin
It sounds like you’re in a challenging position, but it’s great that you’re seeking advice. Here are some steps you can consider to break through this impasse:
Assess the Current Strategy: Take a step back and evaluate your current approach. Are there specific strategies or channels that you’ve been relying on to attract clients? Identify what’s working and what’s not.
Market Research: Conduct thorough research on the US renewables market. Understand your competitors, potential clients, and industry trends. This might reveal gaps or opportunities you can leverage.
Network: Leverage your existing connections and seek out new ones within the industry. Attend relevant conferences, webinars, or networking events. Building relationships can often lead to potential clients.
Refine Your Value Proposition: Ensure that your offerings are clear, compelling, and differentiated from competitors. Communicate the unique value your company brings to the table.
Leverage Success Stories: If you have case studies or testimonials from previous clients, use them to build credibility. Prospective clients are often swayed by proof of successful outcomes.
Assess the Sales Process: Analyze your sales process. Are there bottlenecks or inefficiencies? Getting feedback from team members or clients can provide valuable insights.
Set Realistic Goals: Establish realistic, measurable goals and a timeline for achieving them. Break down the larger objective into smaller, achievable milestones to track progress and maintain motivation.
Seek Support: Don’t hesitate to communicate with your employer about the challenges you’re facing. They may have additional insights or resources that can help.
Consider Professional Development: If applicable, look for training or mentorship opportunities that can enhance your skills in sales or business development.
Stay Positive: It’s normal to encounter obstacles, especially in a new market. Maintaining a positive mindset can help you stay motivated and resilient.
Remember, perseverance is key in business development. Hitting a wall can be a temporary setback, but with the right adjustments and strategies, you can work towards overcoming it. Good luck!