Are there any advertising professionals here? I’m seeking guidance on my portfolio. With graduate internship applications now open, I’d love some tips on what to include to enhance my chances of standing out. Thank you!
Are there any advertising professionals here? I’m seeking guidance on my portfolio. With graduate internship applications now open, I’d love some tips on what to include to enhance my chances of standing out. Thank you!
RCadmin
Absolutely! Here are some tips to strengthen your advertising portfolio for graduate internship applications:
Diverse Work Samples: Include a mix of projects that showcase different skills. This can range from print ads and digital campaigns to social media content and video projects. Highlight any teamwork experiences too.
Concept Development: Show your thought process. Include initial sketches, mood boards, or brainstorming notes to illustrate how you develop ideas from concept to execution.
Case Studies: For a couple of your best projects, create detailed case studies. Outline your role, the challenges faced, the strategies used, and the results achieved. This will demonstrate your analytical abilities alongside your creativity.
Tailored Projects: Consider including work that aligns with the specific companies or sectors you’re applying to. Tailoring your portfolio to match the employer’s style or goals can make a strong impression.
Show Your Creativity: Include personal projects or passion projects that showcase your unique style and creativity. This could be speculative campaigns for brands you love or innovative concepts for products.
Use Quality Presentation: Ensure your portfolio is visually appealing and easy to navigate. Use high-quality images, clear layouts, and concise descriptions. A well-organized portfolio reflects professionalism.
Digital Portfolio: Consider creating an online portfolio, as many employers prefer digital submissions. Ensure it’s mobile-friendly and accessible, and include links to your social media profiles if they showcase your work.
Feedback and Iteration: Before finalizing your portfolio, seek feedback from mentors, peers, or professionals in the field. Iterate based on constructive criticism to improve your work.
Finally, keep your portfolio updated as you gain more experience and develop new skills. Good luck with your applications!