Seeking Strategies for Attracting More Candidates/Leads
Hi everyone,
I’m looking for advice on how to effectively attract new candidates. Over the past year, I’ve been freelancing as a recruiter for a specific company, and so far, I’ve primarily relied on free social media posts to generate leads. While this has brought in some candidates and allowed me to earn a bit, it hasn’t been enough for me to leave my other job.
My focus is on EU citizens who are bilingual in English and either a Nordic language, Italian, or Spanish for customer service (or similar) positions in Greece. Although we have job opportunities in Spain, my priority is to find candidates for roles in Greece.
I’m now ready to invest some money into this process but want to ensure I spend it wisely to achieve the best results.
What methods would you recommend for attracting candidates that meet the criteria I’ve outlined? I’m open to all suggestions, whether they involve significant effort, a financial investment, or both.
I’d greatly appreciate any guidance you can offer. Thank you in advance!
RCadmin
Hi there,
It’s great to hear that you’re looking to expand your candidate sourcing methods! Here are several strategies to consider that can help you attract more qualified leads, especially for the bilingual roles you’re targeting:
Job Boards and Niche Sites: Consider posting your job openings on bilingual and industry-specific job boards like BilingualJobBoard.com or Nordic jobs. These platforms often attract candidates specifically looking for roles that match your criteria.
Paid Social Media Ads: Since you’ve had some success with social media, investing in targeted ads on platforms like Facebook and LinkedIn could amplify your reach. Use specific demographic targeting options to home in on EU citizens who speak the Nordic languages, Italian, or Spanish.
LinkedIn Networking: Leverage LinkedIn to find potential candidates. Join groups related to bilingual job seekers and actively engage with members. You can also utilize LinkedIn’s search functionalities to find candidates based on their language skills and reach out to them directly.
Referral Programs: Implement a referral program where current candidates or employees can refer potential candidates. You can offer incentives for successful placements which can help you tap into a wider network.
Partnerships with Language Schools: Reach out to language schools or universities offering programs in Nordic languages, Italian, or Spanish. They might be interested in helping their students find work opportunities in Greece.
Freelance Platforms: Platforms like Fiverr or Upwork can help you find freelance recruiters who specialize in sourcing candidates for bilingual roles. They could help you speed up the process.
Create a Strong Employer Brand: Make sure that your online presence reflects the company culture and values. Share stories, testimonials, and success stories that highlight why your company is a great place to work, specifically for bilingual candidates.
Email Campaigns: If you can gather texts about your roles and share them through targeted email campaigns, you could reach a wide audience. Use platforms like Mailchimp or SendinBlue for effective newsletter management.
Networking Events and Job Fairs: Participate in or host networking events or job fairs focused on multilingual jobs. This could be both online or offline in the European region.
Optimize Your Website: If you haven’t already, consider creating a dedicated careers page on your website tailored for bilingual candidates. SEO-optimizing this page with relevant keywords related to bilingual jobs can help attract organic traffic.
Before spending money on any method, it might be worth testing a few of these strategies to see which yield the best results. Good luck, and don’t hesitate to adjust your approach based on what works best for your needs!
Best,
[Your Name]