InMail vs LinkedIn Message to a 1st Degree Connection
As the title suggests, when reaching out to a 1st degree connection on LinkedIn, InMails are free. But is there a benefit to using InMail instead of a standard LinkedIn message for this purpose?
Essentially, which option is more likely to capture their attention? I’m curious about the differences in how each method is perceived.
For some context, I primarily focus on headhunting and need to ensure that my approach stands out.
RCadmin
When considering messaging options on LinkedIn, especially as a headhunter, it’s important to understand the nuances between InMail and LinkedIn messages.
Cost and Accessibility: You mentioned that InMails are free; however, this is only true if you have a specific LinkedIn plan that includes InMail credits. If not, you might want to leverage LinkedIn messages since they are always free for 1st-degree connections.
Visibility and Reach: Regular LinkedIn messages to a 1st contact go directly to their inbox, which they are likely to check regularly. InMails, on the other hand, are sent to users who are not directly connected and might not receive as much attention since they often go to a separate folder.
Personalization: For someone you are already connected with, a LinkedIn message allows for a more informal and personal approach. You have familiar context and can reference mutual connections, relevant shared content, or past conversations to make your message stand out.
Subject Line and Catchiness: InMail messages allow for a subject line, which can be useful for grabbing attention. However, this feature may also lead to generic pitches being overlooked. A well-crafted message, regardless of the medium, can significantly influence engagement.
Follow-up and Relationships: Since you are headhunting, building a relationship is key. Directly messaging a 1st contact builds rapport more effectively and can lead to an ongoing conversation. InMails can seem more transactional and may not promote the same level of engagement.
Overall, if you’re trying to capture attention among 1st contacts, I suggest using LinkedIn messages due to their personal touch and directness. However, creativity in your approach is what will ultimately make you stand out, so focus on crafting personalized messages that resonate with the individual you’re contacting!